FLIC RETAIL AND PACKAGING
As part of NUS Overseas College (NOC), I had the opportunity to work in a growing Swedish start-up, Shortcut Labs for one year in Stockholm, Sweden.
During this one year, I have redesigned the retail packaging for the flagship product, Flic – Bluetooth smart button. After sessions of user feedback and market research, the final packaging attempts to communicate the true value of Flic beyond its’ physical functions.
I was also part of the team that produced the packaging design for the second product, FlicSingles. Seeing through the design process from conceptualizing to execution, to manufacturing and finally, retail launch.
At the same time, I have worked with the sales teams to design and produce retail stands and shippers, subway advertisements along with graphic collateral for marketing purposes.
